The V8 Supercar Sports is doing well not only in terms of local exposure but international as well. This direction is welcomed by both fans and drivers with former V8 Supercar champion, Marcos Ambrose, closely watching every event. The 33 year old Ambrose holds many memorable V8 memories. He complete his first full season in NASCAR’s premier sprint cup series in 2009.
The V8 Supercar season finale at the Sydney Olympic Park precinct in 2009 has been a spectacular show with the V8 able to provide the thrill and entertainment that the fans need. The Sydney 500 was pretty impressive as declared by Ambrose, a Tasmanian who finished in 18th place at last year’s Sprint Cup standings and earned more than $4 million.
The thriving sport of V8 supercar series is a true testament of the sport’s appeal to local and international fans. Despite the economic hardships in the American shores, the series has prevailed albeit some minor adjustments. The sport is picking up and attracting huge crowds. It is a timely period for the sport to be showcased in Sydney with a wide coverage seen in many countries.
The V8 Supercar is one of many racing events, making the market very competitive. It is not only on the tracks that competition is felt but also in exposure and coverage. The key is to be able to access as many people as possible and advertise the V8 Supercar series as an exciting spectator event.
Cracking into the Sydney market is crucial, having the potential to get media mileage. Sydney is where the huge advertisers and promoters are so making it in the capital will be good for the sport. Sydney is actually the biggest city in Australia but with the worst attendance of any car racing event. Getting the people to enjoy the sport is a tough job but it can be done with the right campaign strategy.
The deal between V8 Supercars Australia and the US cable channel Speed will surely boost the sport. The fact the V8 Supercars have reached the United States is already a major breakthrough. In addition, the Speed channel is shown in more than 90 million homes with the V8 getting some good timeslots.
For sure, the sponsorship is growing, securing the next couple of years for the sport to expand and grow. The V8 Supercar is already making its way to being a sport of international stature.
