The V8 Supercars is gradually conquering the attention of the international racing circuit. This is a result of an intensive campaign to capture not only local patronage but also the international market. The V8 Supercars Australia led by its president, Tony Cochrane, has boldly embarked on a multi-million investment to market the V8 Supercars as a sports to watch out for.
For sure, the sports has much to offer. A unique V8 Supercars racing keeps you gripping your seats as you watch the whizzing cars closely vying to be first on the finish line. Split seconds difference between the first-prize and the runners-up is what many sports fans and spectators craving for more V8-unique excitement. This is why millions of dollars were spent on a new TV commercial of the sports car with the American hit maker, Pink, as the new face and ambassador for 2010 to 2012.
The primary objective was to establish the V8 Supercars as a world-class sport and living up to its label as “The Greatest Show on Wheels.” Pink clearly embodies the fun and excitement that V8 Supercars offer. She is feisty and fearless, especially in experimenting with her music and looks. “Get the Party Started,” Pink’s hit single is a fitting background to the TV commercial of V8s. Sports enthusiasts and the media first seen this ad during the annual Season Launch at Stag 3, Fox Studios. It was shot in Sydney while Pink was in town for her 2009 Funhouse Tour.
In the TV commercial are the popular V8 Supercar drivers such as Will Davison, Jamie Whincup, Mark Winterbottom, Rick Kelly, James Courtney and Fabian Coulthard. This is not just your regular TV commercial for it has the potential to set the benchmark for a unique sports campaign. The world-acclaimed video director from Hollywood, Dave Meyers, traveled from LA to Sydney just for the ad. Meyers has been directing videos for over ten years, working with such big names like Jennifer Lopez, Aerosmith, Janet Jackson, Britney Spears and Jay-Z.
Clearly, the V8 Supercars is one sport that may offer a different kind of thrill and excitement that many sports fans crave for. The sports has the potential to make it big in the international circuit. This new campaign will very well open many doors for V8 Supercars.
